As Senator Ted Cruz took the podium on Monday morning to announce his candidacy for President, rivals and critics were buying up the URLs he and his team failed to acquire in advance–a pretty basic and rudimentary first step in announcing a 21st century candidacy.
TedCruz.com, the most famous instance, is a black box that says “Support President Obama. Immigration Reform Now!” ReadyForCruz.com forwards to a mocking petition from activist group Left Action, and CruzForAmerica.com is parked and points to a blank page. Cruz’s team owns TedCruz.org as well as TedCruz2016.com, but failing to register prominent variations will cost the candidate in both traffic and embarrassment. Continue Reading